REI Co-op to carry up to size 20 in more gear and apparel brands in all stores by early 2022
Jun 23, 2021
As part of its commitment to become a more inclusive community, REI Co-op will expand its sizing assortments to offer more apparel and gear, up to size 20 on REI.com, in 34 stores by the end of the year, and all stores by early 2022.
As a manufacturer, developing a truly inclusive sizing program requires commitment and investment. From footwear and packs to apparel and running vests, REI Co-op and other outdoor brands are working on building out their design tools to offer more options.
"Developing inclusive size runs correctly takes much more than just sizing up or down. To fit a broader array of bodies, manufacturers must invest in various tools to build new designs and bring quality inclusive sizing to market," said April Zito, REI general merchandising manager for apparel. "We have a way to go, but by listening to what our customers need most, we're proud to offer the majority of our best-selling outdoor styles in more sizing in a variety of colors."
Since 2017, REI has expanded apparel lines for prAna, Columbia Sportswear, Kuhl, The North Face and its REI Co-op brand. This year REI will add more sizes from brands across new categories, including Terry, Gregory, Nani Swimwear, Athleta and PEARL iZUMi.
REI's expansion is focused on outdoor activities including yoga, hiking, snow sports, running, fitness, swimming, and cycling. In addition to increasing sizing, the co-op will also feature more people and experts of all shapes and sizes in its content, including Expert Advice articles.
New for summer, the REI Co-op Take Your Time collection includes a versatile bra top and mid-rise legging for yoga or other activities. Beyond Yoga and prAna also offer yoga apparel in more sizes.
REI has also begun adding more size options and fitting tools for gear starting with backpacking packs and bicycles. Gregory Mountain Products launched multiple backpack collections that fit people needing additional size options this spring, while REI Co-op will introduce a broader array of options starting this fall. The co-op will also carry Zize Bikes, which are designed to carry riders up to 550 lbs.
About the REI Co-op
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 25 million members who expect and love the best quality gear and outstanding customer service. In addition to the co-op’s many stores across the country, outdoor enthusiasts can shop at REI.com, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. REI is a purpose-driven and values-led company dedicated to enabling life outside for all.