REI Co-op to carry up to size 20 in more gear and apparel brands in all stores by early 2022
Jun 23, 2021
As part of its commitment to become a more inclusive community, REI Co-op will expand its sizing assortments to offer more apparel and gear, up to size 20 on REI.com, in 34 stores by the end of the year, and all stores by early 2022.
As a manufacturer, developing a truly inclusive sizing program requires commitment and investment. From footwear and packs to apparel and running vests, REI Co-op and other outdoor brands are working on building out their design tools to offer more options.
“Developing inclusive size runs correctly takes much more than just sizing up or down. To fit a broader array of bodies, manufacturers must invest in various tools to build new designs and bring quality inclusive sizing to market,” said April Zito, REI general merchandising manager for apparel. “We have a way to go, but by listening to what our customers need most, we’re proud to offer the majority of our best-selling outdoor styles in more sizing in a variety of colors.”
Since 2017, REI has expanded apparel lines for prAna, Columbia Sportswear, Kuhl, The North Face and its REI Co-op brand. This year REI will add more sizes from brands across new categories, including Terry, Gregory, Nani Swimwear, Athleta and PEARL iZUMi.
REI’s expansion is focused on outdoor activities including yoga, hiking, snow sports, running, fitness, swimming, and cycling. In addition to increasing sizing, the co-op will also feature more people and experts of all shapes and sizes in its content, including Expert Advice articles.
REI has also begun adding more size options and fitting tools for gear starting with backpacking packs and bicycles. Gregory Mountain Products launched multiple backpack collections that fit people needing additional size options this spring, while REI Co-op will introduce a broader array of options starting this fall. The co-op will also carry Zize Bikes, which are designed to carry riders up to 550 lbs.
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 20 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 168 locations in 39 states and the District of Columbia. If you can’t visit a store, you can shop at REI.com, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.