Outdoor Experiences

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REI exits Experiences business

On Wednesday, January 8 REI Co-op announced the exit of its Experiences business, which includes adventure travel, day tours and classes. See below for a message from REI’s president and CEO Eric Artz that was shared with all co-op’s employees.

Jan 8, 2025

REI’s Member Days shower members with 11 days of expanded discounts and offers

As the largest consumer cooperative in the country, outdoor specialty retailer REI Co-op is a diverse community of 24 million members who love to spend time outside. REI’s Member Days, happening now through September 16, offer added extra value on top of always-on benefits.

Sep 6, 2024

REI Co-op to Opt Outside year-round: Co-op kicks off the summer with 300+ free classes and events across the country

Specialty outdoor retailer REI Co-op is doubling down on its bold commitment to Opt Outside by calling a time out when life feels like it is on autopilot. REI will host 300+ free classes and day tours on Saturday, June 15 to highlight how the co-op supports its members and broader outdoor community…

Jun 3, 2024

REI Co-op adventure travel adds 10 new trips to meet demand for most popular destinations and buys property near Grand Canyon to build signature camp

Leading adventure travel operator REI Co-op added 10 trips as part of its expansion to meet demand of its most popular destinations and introduced new itineraries to California’s wine country, Maine’s 100-Mile Wilderness, the Pacific Northwest and more. At the same time, REI purchased 20 acres near…

Feb 22, 2024

REI Co-op expands multiday travel offerings with return to Canada and new U.S. destinations; doubles paddling locations that offer guided day tours and rentals

Leading outdoor experiences operator REI Co-op continues to expand its rentals, day tours and multiday adventures. The growth supports a multiyear strategy for its experiences business to help three million people get outside each year.

Jul 24, 2023

Save up to 30% on outdoor gear and apparel at REI’s Anniversary Sale, the biggest sale of the year

Specialty outdoor retailer REI Co-op kicks off its 85th anniversary with the return of its biggest sale of the year. REI’s Anniversary Sale runs May 19 – 29 with major savings on favorite outdoor gear and apparel brands that inspire outdoor adventures all summer. The sale includes deals for…

May 18, 2023

Save up to 30% on outdoor gear and apparel at REI’s Anniversary Sale.

REI Co-op makes it easy for last minute gift giving to help loved ones get outside

REI Co-op offers the best last minute outdoor gifts for friends or family members of all ages and outdoor activity levels. With discounts up to 50% on clearance, REI Outlet and more, members and customers can find great deals in-store and online before the Christmas holiday. REI’s Holiday Warm Up…

Dec 14, 2022

REI announces domestic experiences program growth under continuing multi-year investment

REI Co-op is expanding its domestic multiday adventure travel trips, guided day tours, rentals and adventure center locations as part of a continued multi-year strategy designed to get 3 million people outside each year. Consumer interest in the outdoors and related activities has soared across the…

Jun 10, 2022

kayakers paddle under the Golden Gate bridge

REI announces domestic experiences growth strategy, launches ambition to help 3 million people annually get outdoors

Today REI Co-op announced plans for the future of its experiences business. The co-op aims to help 3 million people get outdoors each year through its experiences programs, which will focus exclusively on U.S. domestic adventures.

Mar 24, 2021

REI adventure travel broadens US trip offerings in response to demand for active vacations

In recent months, REI adventure travel has engaged with hundreds of co-op members who wish to plan safe and responsible active vacations. To meet this demand, the co-op added 17 new itineraries in the United States and more departure dates for its most popular adventures. Whatever someone’s…

Feb 11, 2021