Leadership & Financials

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REI Welcomes Tracie Winbigler as New Chief Financial Officer

REI welcomes finance and operations-veteran Tracie Winbigler as its new chief financial officer (CFO)

Dec 17, 2015

Tracie Winbigler with a giant tortise in the background.

REI Promotes Craig Rowley to Vice President of Marketing, Welcomes Jed Paulson as Vice President of Digital Retail

Rowley oversees REI's Marketing teams and Paulson joins the co-op to lead digital strategies

Dec 9, 2015

REI Promotes 25-Year Veteran Rachel Ligtenberg to Vice President of Retail

In her new role, Ligtenberg adds Retail Operations to her current responsibilities of leading Store Design, Visual Merchandising and the co-op’s flagship strategy.

Sep 23, 2015

REI Promotes Julie Averill to Co-op’s First Chief Information Officer

REI announces Julie Averill’s promotion to chief information officer (CIO) to continue leading the company's technology organization.

Aug 12, 2015

Stewardship at REI Extends Co-op’s Commitment to Life Outdoors

2014 Report Signals Shift to Four New Strategies

May 13, 2015

A group of people conducting trail maintenance work.

REI Delivers Record Returns for Outdoor Community

$2.2 billion in sales; $168 million for members; $8 million for outdoor access

Mar 23, 2015

REI Welcomes Ben Steele as Chief Creative Officer

Leading national outdoor gear and apparel retailer REI has hired Ben Steele as the company’s first chief creative officer. Steele most recently served as executive creative director at Hornall Anderson in Seattle, a globally recognized brand experience design agency with additional offices in…

Nov 11, 2014

REI Promotes Leaders Annie Zipfel and Julie Averill, Welcomes Mark Stoddard

At REI’s annual leadership conference, a gathering of leaders representing 135 stores and all headquarters divisions, company president and CEO Jerry Stritzke announced that Annie Zipfel has been promoted to senior vice president of Marketing. This follows the recent promotion of Julie Averill to…

Sep 23, 2014

REI Promotes Company Officers Eric Artz and Susan Viscon

Leading national outdoor gear and apparel retailer REI promoted Eric Artz, chief financial officer (CFO), to the additional role of chief operating officer (COO), and Susan Viscon, vice president of Merchandising, to senior vice president of Merchandising. Artz and Viscon are part of the company’s…

Aug 21, 2014

REI Welcomes Alex Thompson as Vice President of Communications and Public Affairs

Leading national outdoor gear and apparel retailer REI welcomes Alex Thompson as the company’s new vice president of Communications and Public Affairs. Thompson most recently served as executive vice president of Corporate and Public Affairs in the New York office of Edelman, a highly respected…

Aug 4, 2014