REI to Open New Store at Grant Creek Town Center in Missoula

Larger location will better serve members and customers starting in the spring of 2010

Jan 21, 2010

REI (Recreational Equipment, Inc.), a retail co-op providing quality outdoor gear and clothing, today announced plans to relocate from its current location in Missoula, Mont. to Grant Creek Town Center in the spring of 2010.

For the new store, the co-op is leasing more than 27,000 square feet, which will more than double the size of the current REI store, which is located at Northgate Plaza and has served members and customers since 2000. The company offers the top brands of outdoor gear and apparel, including the co-op’s award-winning REI and Novara lines. The larger location will allow REI to enhance its current product assortment with bikes, skis, snowboards, children’s apparel, and a paddling department. In addition, the new store will feature a bike/ski shop where technicians will provide quick assemblies or repairs, and a gear rental department to make it easy for members and customers to explore new outdoor activities.

“For 10 years, REI has been a resource for local outdoor enthusiasts and partner to non-profits in the community,” said Sean Kissane, REI Missoula store manager. “By adding new departments and a bigger selection of products, we have an amazing opportunity to better support the diverse outdoor activities that Missoulians enjoy every day.”

REI will hire approximately 12 new employees for the new Missoula store, recruiting candidates that share a passion for the outdoors and quality customer service. Once hired, each new team member will take part in REI’s comprehensive sales and product training program, deepening their ability to be a knowledgeable resource for customers and the community. More information about employment opportunities will be available at

Across the nation, the company is committed to increasing participation in outdoor recreation and stewardship. As part of this commitment, REI partners with local non-profits in its communities through education, volunteerism, gear donations and financial contributions. In the past five years, the co-op has provided nearly $105,000 of support to 19 local non-profits in Montana as a result of nominations from the Missoula store. The new store will continue these efforts and host outdoor-related classes, events and presentations by REI and its non-profit partners.

While anyone may shop at REI, members pay a one-time $20 fee and receive a share in the company’s profits through an annual member refund based on their purchases. Based on the co-op’s 2008 sales, $72.7 million was distributed to more than 3.7 million active members through the dividend program last year. The company will announce 2009 sales and dividend figures in February.

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 23 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 188 locations in 42 states and the District of Columbia. If you can’t visit a store, you can shop at REI.comREI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.