REI Expands in the Peach and Garden States in the Spring of 2015

New Locations include Alpharetta, Georgia and Princeton, New Jersey

Jul 1, 2014

SEATTLE – REI will set up camp in two new locations next spring. The national outdoor retailer will open in Princeton, New Jersey and extend its presence in Atlanta with a store in Alpharetta, Georgia.

In Princeton, the 23,500 square foot store will be located at Mercer Mall. Positioned at Mansell Crossing at the northwest corner of North Point Parkway and Mansell Road, the REI store in Alpharetta will be more than 24,000 square feet. Both stores will offer the top brands of outdoor gear and apparel for camping, climbing, cycling, fitness, hiking, paddling and travel.

“Through our wide range of quality products, knowledgeable employees and motivating outdoor programs, we take great pride in partnering with outdoor enthusiasts of all abilities and interests to help them play in nature,” said Greg Medlyn, REI’s divisional vice president of Retail. “These two new locations give us the unique opportunity to connect our offerings to more customers and members in the greater Atlanta, Philadelphia, New Jersey and New York areas.”

Leader in Outdoor Education and Services
In all stores, REI Outdoor School instructors host free and low-cost outdoor classes on a variety of topics, including camping essentials and bike maintenance. In larger REI markets, such as Atlanta and New York, professional guides lead classes and trips in local recreation destinations. Some examples include Learn to Stand up Paddleboard, How to Ride a Bike and Backcountry Navigation with a Map and Compass. In addition, REI bike shops provide expert assembly and repairs.

Nation’s Largest Consumer Cooperative
REI has 5.1 million active members and 135 stores. Anyone may shop with REI, but members pay a one-time $20 fee to receive a share in the company’s profits through an annual member refund. REI membership also includes special promotions, and discounts on REI Adventures trips and REI Outdoor School classes.

The Alpharetta store joins four Atlanta-area REI locations in outfitting 139,000 members for their outdoor adventures. The retailer opened its original Atlanta store on Northeast Expressway in 1990. REI Princeton will help the company better serve members residing between Philadelphia and New York, including 4,900 members within 15 miles of the new store.

Partner in Every Community
In each of its communities, REI supports nonprofit programs to restore or maintain popular trails, parks and waterways. Recently, the retailer granted $80,000 to eight organizations in Atlanta to help preserve outdoor places, including the Atlanta BeltLine Partnership, Friends of Georgia State Parks and The Georgia Conservancy. In Philadelphia, three grants totaling $30,000 support natural areas enjoyed by many. With the store in Princeton, REI will expand its partnerships to the surrounding areas.

Join a Great Company
REI will hire approximately 50 employees for the new stores. Interested candidates can sign up online to be notified when the retailer begins accepting applications for its Princeton and Alpharetta stores. Employees receive a variety of benefits, including generous product and service discounts, competitive pay and retirement contributions. For 17 consecutive years, the company has been recognized as one of FORTUNE magazine’s “100 Best Companies to Work For.”

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 19 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 167 locations in 39 states and the District of Columbia. If you can’t visit a store, you can shop at REI.com, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company, a global leader that runs more than 250 itineraries across all continents. In every community where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.