REI Co-op opens new store in Grand Rapids, Michigan on May 17, invests $20,000 in local outdoor community

Co-op’s first location in Western Michigan will offer top-quality outdoor gear, expertise and experiences

May 8, 2019

SEATTLE – REI Co-op will officially open its new store in Grand Rapids, Michigan on May 17. The new , 20,000-square-foot store at Woodland Mall will bring quality outdoor gear, ex periences and expertise to Western Michigan. REI Grand Rapids will also offer a specialty bike sho p for maintenance and repairs, as well as personal outfitting services that allow customers to connect with REI experts to get the gear they need for their next adventure.

“Grand Rapids is an incredible community, and we are thrilled to further connect our local members to the many paddling, cycling and camping opportunities in Western Michigan,” says Jessica Ganss, REI Grand Rapids store manager. “We’ll offer the best gear for the activities they already love, and workshops and expertise for those who want to try something new.”

In addition to outdoor gear, REI Grand Rapids will also offer workshops and outdoor expertise to connect people to a life outdoors. A national leader in outdoor experiences, REI helped more than 350,000 people across the country get outside last year. Upcoming programs in Grand Rapids include Bike Chains and Derailleurs Workshop , Paddling Basics and Deluxe Camping Workshop.

To celebrate the new store, REI is investing a total of $20,000 in three local outdoor nonprofits: North Country Trail Association , Urban Roots and the Land Conservancy of West Michigan. Funds will support volunteer and stewardship efforts around Western Michigan. In addition, REI is supporting the Outdoor Foundation’s Thrive Outside community initiative , designed to make the outdoors a habit for kids and families of all backgrounds. In Grand Rapids , this work will support a comprehensive outdoor program for local youth to connect with nature, play outdoors, and serve as leaders in neighborhood and park projects that engage families and children.

REI Grand Rapids is hosting a grand opening event with free public activities and giveaways May 17-19:

  • Shop early, get rewards: The first 250 people (age 18 and up) through the door on Friday, Saturday and Sunday will receive a limited-edition water bottle with a $10, $50 or $100 REI gift card inside. Doors open at 10 a.m. on Friday and Saturday, and 11 a.m. on Sunday.
  • Afternoon social: Starting at 3 p.m. each day, REI Grand Rapids will host a party in the parking lot with free food, music and games. Vendors will also be onsite offering exclusive giveaways and demonstrations. Events end at 6 p.m. each day.

As a member-owned co-op , REI gave back more than 70 percent of its profits to the outdoor community last year . In 2018, REI invested $8.4 million in 431 nonprofits and a total of $ 120,000 in Michigan. With more than 360,000 lifetime REI members in the state , REI Grand Rapids joins three other Michigan stores in Northville (opened 1997), Troy (opened 2000) and Ann Arbor (opened 2008).

Store facts:

  • Address: 3149 28th Street Southeast in Kentwood
  • Square footage: 20,000 square feet
  • Special features: Bike shop; community room for nonprofits
  • Number of employees: 60
  • REI Co-op membership: Over 360,000 lifetime members

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 25 million members who expect and love the best quality gear and outstanding customer service. In addition to the co-op’s many stores across the country, outdoor enthusiasts can shop at REI.com, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. REI is a purpose-driven and values-led company dedicated to enabling life outside for all.