#OptOutside: REI Co-op to close all stores again on Black Friday and Thanksgiving; CEO calls on Americans to disconnect from their devices, break up their routines, reconnect with nature
Co-op to invest at least $1 million more in new initiative showing link between health and time outdoors
Oct 23, 2018
For the fourth year in a row, this Black Friday REI Co-op will close all 153 stores, process no online payments and pay more than 12,000 employees to #OptOutside with friends and family. Since 2015, 15 million people and more than 700 organizations have joined the #OptOutside movement. This year, REI is also pledging $1 million in support for the launch of a new center of academic excellence at the University of Washington that will study the link between human health and time spent outdoors.
“The best data we have says that, in any given year, 150 million Americans don’t spend any time outside. That’s half the country. Day in, day out, we’re looking down instead of up, looking at our phones instead of the world around us,’” says REI CEO Jerry Stritzke. “We’re asking people this year to reevaluate that picture of themselves. To see technology as the starting point to a journey outside, not the destination. And to go explore the world with someone they love – on Black Friday and every day.”
To make the case for spending more time outside, REI and the University of Washington are launching a new initiative called Nature for Health. The new center of academic excellence within the university’s EarthLab will broaden and deepen its examination of how time outside impacts our health. It will build on existing bodies of work and explore new ideas like whether a dose of nature can be prescribed alongside traditional medicine to tackle issues such as anxiety and depression. This partnership between REI and the University of Washington grew out of years of collaboration among university researchers and leaders in the outdoor, nonprofit and governmental communities.
“We know there is a link between time spent in nature and our health and well-being. We are working to close the knowledge gap so we fully understand the benefits,” said Joshua J. Lawler, head of Nature for Health and the Denman Professor of Sustainable Resource Sciences at the University of Washington. “We’ll then work in close partnership with practitioners and decision-makers to use this information to do things like lower healthcare costs, design better schools and hospitals, and reduce disparities in health and well-being.”
REI is an active investor in the growing body of research establishing the link between health and nature. REI has already invested more than $1 million into efforts by the UW, Sierra Club, UC Berkeley’s Greater Good Science Center, UCSF Benioff Children's Hospital’s Center for Nature and Health, and the Oregon Public Health Institute to understand how time outside impacts anxiety levels, ability to focus, childhood development, happiness and other health factors.
Among the findings so far:
- A seminal literature review by a range of experts at the University of Washington noted that, while more research is needed, “Nature contact offers promise both as prevention and as treatment across the life course. Potential advantages include low costs relative to conventional medical interventions, safety, practicality, not requiring dispensing by highly trained professionals, and multiple co-benefits. Few medications can boast these attributes.”
- Dr. Nooshin Razani at UCSF Benioff Children’s Hospital in Oakland has found that a park prescription - a physician’s recommendation to spend time outdoors - can reduce stress among low-income patients
- In June, a peer-reviewed study by the Great Outdoors Lab (a collaboration between the Sierra Club and US Berkeley’s Greater Good Science Center) concluded that getting outdoors improves physical, mental, and social well-being and that the emotion of awe experienced in nature is an important mechanism driving these effects. These benefits can be especially helpful, for instance, in assisting war veterans with post-traumatic stress disorder (PTSD). The cohort that participated in outdoor group activities reported improvements in self-confidence, diminished reliance on medications and alcohol, and more.
“The best researchers in the world are proving the case that getting outside is critical to our mental and our physical well-being,” says Stritzke. “It’s time to rethink time outdoors as a must-have, not a nice-to-have.”
The range of benefits to health and well-being from time in nature will be the topic of conversation at a second-annual, daylong symposium on October 24 at the University of Washington. It will also be the topic of remarks by noted author Richard Louv, who will be delivering the second Doug Walker Memorial lecture at Benaroya Hall, Seattle, that evening. Both events are hosted by UW’s EarthLab and co-sponsored by REI.
- B-roll footage featuring REI employees and members (download link)
- Photos of REI employees and members opting outside (download link)
- #OptOutside 2018 campaign assets (download link)
- #OptOutside landing page: www.rei.com/opt-outside
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 20 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 168 locations in 39 states and the District of Columbia. If you can’t visit a store, you can shop at REI.com, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.