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REI Co-op announces new chief commercial officer; two senior leader promotions

REI Co-op announced today it has hired its first chief commercial officer and is promoting two executives to new leadership positions. Cameron Janes joins the co-op January 3, 2022 as senior vice president, chief commercial officer; and Kelley Hall and Vivienne Long have been promoted to executive…

Dec 1, 2021

#OptOutside: REI Co-op to match donations to the REI Cooperative Action Fund up to $1 million

SEATTLE –REI Co-op will match donations from the general public to the REI Cooperative Action Fund up to $1 million from now until the end of the year. The REI Cooperative Action Fund is a new, community-supported public charity designed to harness the collective power of the co-op's 20 million…

Nov 18, 2021

Woman standing in trees with her arms spread wide.

REI Co-op Celebrates Passage of Bipartisan Infrastructure Package

REI Co-op applauds the passage of the bipartisan Infrastructure Investment and Jobs Act (H.R. 3684). This legislation includes historic measures to combat the climate crisis, including investments in natural climate solutions (like reforestation efforts), ecological resiliency, active…

Nov 12, 2021

REI Co-op set to open first store in Maine; invests $20,000 in local community

REI Co-op is celebrating the opening of its first store in Maine, offering top-quality gear appropriate for the wide range of outdoor activities the area offers. Located within the Rock Row development in the Westbrook community, the 24,000 square-foot location will also feature a bike, ski, and…

Nov 4, 2021

REI Co-op set to open in Santa Cruz, California with three-day celebration

REI Co-op opens the doors of its new Santa Cruz store on Friday, November 12. To celebrate the grand opening, the co-op invites local members and the community to join a three-day celebration scheduled for November 12-14.

Nov 3, 2021

REI Co-op announces the fall 2021 Editors’ Choice Awards

REI announces new additions to its REI Co-op Editors' Choice Awards, a designation honoring top-performing gear and apparel from brands sold at the co-op based on field testing, REI expertise, co-op member and customer feedback, and sustainability attributes. Products recognized include both…

Nov 2, 2021

REI Co-op launches Path Ahead Ventures to invest in founders of color

REI Co-op today launched Path Ahead Ventures, a new initiative that will invest $30 million in 300 founders of color as they start and scale their businesses in the outdoor industry. Through Path Ahead Ventures, REI will leverage its network, capabilities and community to partner with Black…

Oct 28, 2021

Woman sitting on a rocky coast with her backpack at her side

REI Co-op set to open first store in Wyoming through Jackson Hole location; invests $20,000 in local community

REI Co-op is celebrating the opening of its new store in Powderhorn Mall, offering a wide assortment of top-quality outdoor gear and apparel for camping, hiking, snow sports, cycling, running, fitness and more. Located at 974 West Broadway, the store will also have a specialty bike, ski and…

Oct 25, 2021

Short Film “What’s In A Name” Addresses Discrimination and Racism in American Climbing Culture and Route Names

Marmot, in partnership with REI Co-op Studios and Bedrock Film Works, releases "What’s In A Name," a short film directed by Jules Jimreivat, chronicling the spirit and triumph of muscling through the challenge of route development in a sport whose practices have created barriers to access, safety…

Oct 20, 2021

REI Co-op grand opening festivities set for new Sunnyvale, California location

REI Co-op invites its members and community to celebrate the opening of its relocated store at 130 East El Camino Real through three days of festivities starting Friday, October 29.

Oct 19, 2021