R E I Co-op Path Ahead Ventures Navigate

Frequently asked questions

• What do I need to prepare before submitting my application?

  We recommend that each founder review the application questions and work on them offline before beginning your application. If you have a deck or other materials already prepared, you will have the option to include them. We are giving all founders the opportunity to submit a 1- to 2-minute introduction video, so have that prepared if you intend to include it in your application. Please fully read the program details on this webpage page and within these FAQs before completing your application. 

• What does the selection process entail?

  After an initial application screening process, selected candidates will participate in video interviews with members of the Path Ahead Ventures team with the goal of assessing their businesses and fit for the program. Candidates who are identified as finalists will be invited to participate in a virtual panel interview with relevant individuals from various REI Co-op teams. Top candidates from this final interview will receive offers to participate in the program.

• I identify as a person of color, but do not see my identity listed on the application. Can I still apply?

  Yes, Path Ahead Ventures supports founders who identify as a person of color. If how you identify is not listed, we ask that you select “My identity is not listed above” and provide how you identify in the open field. We ask this question to ensure we are selecting a cohort that has diverse backgrounds, experiences and perspectives. 

• How many companies will be selected? Can co-founders participate?

  Five to seven companies will be selected for the program. Yes, if both you and your co-founder can make the time commitment, you can both participate.

• Is this program virtual or in-person?

  Navigate is a hybrid program—the experience will be predominantly virtual, with an in-person component at the start and end of the program (June and October).

• Is there any cost to participate?

  There is no cost to founders to participate in this program.

• When will selected participants receive the $25k equity-free grant? And what is the process for the optional equity investment?

  Selected participants will receive the $25k equity-free grant at the start of the program. All selected participants will also have the opportunity for optional equity investment upon successful completion of the program, legal due diligence, and other terms and conditions that will be shared with each participant. 

• Am I required to sell equity to REI?

  Selected participants are not required to sell equity to REI. Grants are equity-free and equity investments are optional, meaning selected participants may choose to accept them if they wish. We will work with each participant to determine the most aligned investment type for them, understanding that needs differ for every company. 

• Am I required to sell my products exclusively through REI?

  No!

• Will I get to sell my product in REI stores or partner with REI in some way if I am accepted to this program?

  It is our intent that Navigate program participants have the option to become part of REI’s assortment or develop a partnership or sponsorship with REI. However, this is dependent on your business’ stage and future plans for growth. Final decisions on assortment and partnership will be made at the discretion of the REI business teams, who are separate from Path Ahead Ventures. In addition, we will connect founders with their local store managers and explore opportunities for in-store engagements during the program.