Gear & Apparel

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REI Co-op relaunches its lifetime membership program to support 50-million-member community vision

For the first time its 84 years, specialty outdoor retailer REI Co-op is significantly changing the ways that members can connect with the co-op by relaunching its lifetime membership program. The relaunch includes new lifetime benefits that make it easier for members to make the most of every…

Mar 2, 2022

REI Co-op announces the fall 2021 Editors’ Choice Awards

REI announces new additions to its REI Co-op Editors' Choice Awards, a designation honoring top-performing gear and apparel from brands sold at the co-op based on field testing, REI expertise, co-op member and customer feedback, and sustainability attributes. Products recognized include both…

Nov 2, 2021

REI Co-op launches Path Ahead Ventures to invest in founders of color

REI Co-op today launched Path Ahead Ventures, a new initiative that will invest $30 million in 300 founders of color as they start and scale their businesses in the outdoor industry. Through Path Ahead Ventures, REI will leverage its network, capabilities and community to partner with Black…

Oct 28, 2021

Woman sitting on a rocky coast with her backpack at her side

Athleta Expands REI Co-op Partnership from five to 135 Stores Nationwide and Online  

Today, Athleta (NYSE: GPS) announced the expansion of a wholesale partnership with REI Co-op, bringing a curated selection of its product to 135 REI stores nationwide and online. As part of its growth plan to reach $2 billion in net sales by 2023, Athleta has committed to investing in…

Sep 8, 2021

REI Co-op to carry up to size 20 in more gear and apparel brands in all stores by early 2022

The co-op will expand its sizing assortments to offer more apparel and gear, up to size 20 on REI.com, in 34 stores by the end of the year, and all stores by early 2022.

Jun 23, 2021

Two women doing yoga in the new REI Co-op Brands Take Your Time collection

HOKA ONE ONE® honored as REI’s all-around vendor partner of 2020

Each day, REI Co-op offers customers the best outdoor gear and apparel from thousands of established and up-and-coming outdoor brands. This week, REI presented its 2020 Vendor Partner of the Year awards to brands that help make a significant impact to the co-op’s mission and purpose to inspire and…

Jun 17, 2021

REI Co-op + West Elm Launch New Collection to Inspire People to Get Outside, Together

Outdoor specialty retailer REI Co-op and global design company West Elm today announce the debut of the latest product collaboration for summer.

Jun 3, 2021

REI Co-op announces Flash and Traverse hiking footwear

REI Co-op Brands, the outdoor retailer's performance gear and apparel label, introduces two new footwear lines. The Traverse is a comfortable, stable boot, while the Flash is a flexible hiking shoe designed to provide the comfort of a trail runner with added support. Although REI has partnered with…

Mar 12, 2021

REI Co-op announces the spring 2021 Editors’ Choice Awards

REI announces new additions to its REI Co-op Editors’ Choice Awards, a designation honoring top-performing gear and apparel from brands sold at the co-op based on field testing, REI expertise, co-op member and customer feedback and sustainability attributes. Products recognized include both…

Mar 9, 2021

REI projects a notable shift in customer shopping habits this winter and holiday season

As temperatures cool, early sales trends indicate that REI Co-op will see an unprecedented year with sales of winter gear at an all-time high – suggesting that the co-op community does not intend to stay inside this winter. Customer demand for products like bikes and outdoor furniture has been off…

Oct 28, 2020