Statement by Sally Jewell, REI President and CEO about Obama and Salazar actions to get Americans outdoors

Jun 17, 2009

Sally Jewell, President and CEO of Recreational Equipment, Inc (REI), today issued the following statement:

On behalf of REI’s thousands of employees, we applaud the recent actions of President Obama and Secretary Salazar to encourage Americans to get outside and enjoy the wonders of nature.  At a time when many are challenged to manage their finances and deal with the stress of challenging circumstances, spending time camping with family or hiking with friends are healthy, economical ways to engage with loved ones.

Secretary Salazar’s plans to waive fees at the National Parks on select weekends – including this Father’s Day – and President Obama’s declaration of June as Great Outdoors Month are inspiring testaments to the enduring power of nature to strengthen our bodies, calm our psyches and draw us closer to those we love.

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 19 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 167 locations in 39 states and the District of Columbia. If you can’t visit a store, you can shop at REI.com, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company, a global leader that runs more than 250 itineraries across all continents. In every community where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.