REI Ranks Number 14 on FORTUNE’s “100 Best Companies to Work For” List

Jan 21, 2010


REI (Recreational Equipment, Inc.), a national retail cooperative providing quality outdoor gear and clothing , announced today that it is ranked number 14 on FORTUNE magazine’s 2010 list of “100 Best Companies to Work For.”

The company is one of five organizations to be recognized on the list each year since its inception, including two previous book versions. REI is also the highest of the Washington State-based companies on the 2010 list, which includes four others.

“Everyday, our co-op’s talented and dedicated employees share their unwavering love of the outdoors to help people from all walks of life experience the wonders of nature through outdoor adventures and protecting shared spaces,” said Sally Jewell, REI president and CEO. “Even in a year when we had to make difficult decisions to respond to a dramatically changing retail landscape, we were rewarded with support from our customers and very high engagement by our employees who each contribute to making REI a great place to work and a financially successful business.”

REI offers a unique benefits program to its employees, such as healthcare options for full- and part-time employees, gear and apparel discounts, employee gear grants, free equipment rentals, generous retirement plan contributions, public transit subsidy, adoption assistance and paid sabbaticals after 15 years of service. For more information about REI’s compensation and benefits, visit

To determine the list of “100 Best Companies to Work For,” FORTUNE works with the Great Place to Work® Institute, a global research and consulting firm, to survey randomly selected employees of each organization. Two-thirds of the ranking is based on the Institute’s Trust Index survey, which asks employees their attitudes on their management’s credibility, job satisfaction and camaraderie.  The other third of the scoring is based on the company’s responses to the Institute’s Culture Audit, which includes detailed questions about pay and benefit programs and a series of open-ended questions about hiring, communication and diversity.

The full list of “100 Best Companies to Work For” is available at and will appear in the February 8 issue of FORTUNE magazine, available on newsstands on January 25 . To complement FORTUNE’s list, a segment highlighting REI’s unique corporate culture and benefits package is posted at

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 21.5 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 177 locations in 41 states and the District of Columbia. If you can’t visit a store, you can shop at, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.