REI Programs, Events and Products Help Families Enjoy Outdoor Summer Adventures
May 24, 2011
SEATTLE – Whether hiking, biking, camping or paddling, REI (Recreational Equipment, Inc.), a national outdoor gear and clothing retailer, encourages families to schedule outdoor fun this summer and helps them get started by offering programs, classes, events and products.
REI’s Family Adventure Program helps aspiring adventurers discover how easy it is to experience the outdoors as a family. Local hike and trail recommendations from expert employees on REI.com offer trail descriptions, difficulty ratings, directions and more. Beginning June 1, free children’s adventure journals, filled with games, activities and tips, are available at REI stores and REI.com. More than 180,000 children nationwide explored the outdoors with their adventure journals in 2010.
To help prepare for upcoming adventures, REI stores offer educational classes, presentations and events throughout the year on a variety of outdoor topics. Each store across the nation is hosting a free “camping basics” class in June and “camp cooking basics” class in July. Families looking for fun and learning in the outdoors can also sign up for one-day, entry- or advanced-level classes with REI Outdoor School. Participants can learn how to kayak, ride a bike or navigate with a GPS device. Summer class event information and registration is available online at https://www.rei.com/map/store.
Join REI for American Hiking Society’s National Trails Day® on June 4 to help maintain and restore local trails. On June 25, National Wildlife Federation’s Great American Backyard Campout® offers another opportunity to get outdoors by encouraging families to open the door and sleep under the stars in their backyards or a local park. As a national sponsor for both events, REI stores across the country are partnering to host or promote events for local members and customers.
REI offers many products to keep families organized and comfortable for their summer camping trips. The new REI Hobitat tents (available for four or six people) are wide enough to host a family for the night, tall enough to stand-up in, and easily expandable for storage by zipping on an optional REI Hobitat Garage Accessory Vestibule to the door (accessories sold separately). New REI Siesta sleeping bags are available in single and double options, and can outfit the entire family at a great value (pricing starts at $69.50).
Through REI Adventures, families can explore national or international destinations together and participate on trips that are created with children and parents in mind. REI Adventures offers 12 different family adventures. The Tahoe Family Adventure is a great way to introduce children to the fun of overnight camping and exploring nature, while the new Thailand Family Adventure allows families to take part in multisport activities and learn about Thailand’s fascinating culture, architecture and ancient cities.
Additional information about these programs, classes and events is available at one of REI’s 117 stores nationwide or REI.com, which includes a wealth of online Expert Advice for families.
About the REI Co-op
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 21.5 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 177 locations in 41 states and the District of Columbia. If you can’t visit a store, you can shop at REI.com, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.