REI Programs, Classes and Products Help Families Find Summer

Co-op Offers Family-Friendly Offerings for Outdoor Fun

Jun 1, 2010

SEATTLE – REI (Recreational Equipment, Inc.), a retail co-op providing quality outdoor gear and clothing, helps families reenergize their summer adventures with fun and friendly programs, events, products and resources.

Launching today, REI’s Family Adventure Program (formerly the Passport to Adventure program) helps adults and children explore the outdoors together. To get started, families can visit an REI store or REI.com for free adventure journals, filled with games, activities and outdoor diaries. Parents can also discover an online resource of local kid-friendly hike and bike trails recommended by REI employees, in addition to activities for their kids designed to inspire an interest in the outdoors.

Families across the country are invited to share their summer outdoor experiences with others on REI’s Online Community by submitting a photo of their adventures. Five randomly selected photos will be awarded $50 REI gift cards.

To help prepare more families for their next outdoor adventure, REI offers classes, presentations and events at each store. Events span a variety of outdoor topics from classes that teach the basics of biking, hiking, paddling and camp cooking to volunteer projects to conserve natural spaces. Information on local events and how to register is available at https://www.rei.com/map/store.

For resources that are accessible from home, REI.com’s Expert Advice section features in-depth articles and quick videos specifically for family-friendly fun in the outdoors. Using tips and instruction provided by REI employees, online visitors can learn how to teach a child to ride a bike or go geocaching with their tech-savvy kids.

Families can find comfort in the outdoors with a variety of gear and apparel available at REI. The REI Base Camp tents are easy to set up and spacious enough to fit a family and its gear. REI also offers a variety of thick sleeping pads and cots, in addition to the Lumen sleeping bags to make for a more comfortable night’s sleep for the entire family. Just for kids, the REI Nodder sleeping bag comes with an attached stuff sack that doubles as a space adjuster, allowing parents to shorten or lengthen the bag as their child grows.

Families looking to discover new destinations together can explore trips offered by REI Adventures. With national and international offerings, the REI Adventures team helps ease the planning hassle by providing local family-friendly guides and itineraries, and most food and gear needed for each trip. Discounts are available to REI members and for children under 17 years old on select itineraries. In addition, families can sign up for one-day, entry-level classes with REI Outdoor School, where outdoor instructors teach families the basics from bicycling, navigating, paddling or hiking.

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 19 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 167 locations in 39 states and the District of Columbia. If you can’t visit a store, you can shop at REI.com, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company, a global leader that runs more than 250 itineraries across all continents. In every community where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.