REI Co-op to open new store in Grand Rapids, Michigan in spring 2019

New store will offer top quality gear, expertise and outdoor experiences with REI Outdoor School

Aug 1, 2018

SEATTLE - In spring 2019, outdoor co-op REI will open a new store in Grand Rapids, Michigan, offering a wide assortment of quality gear, experiences and expertise to local members in the state’s second-largest city. With close proximity to the Grand River, Lake Michigan and the Huron-Manistee National Forests, Grand Rapids is Western Michigan’s hub for outdoor recreation.

“We are thrilled to be adding our fourth store in the state and our first location in Western Michigan,” said Michelle Yancy, REI retail director for the Midwest district. “This new location will allow us to connect nearly 10,000 active REI members in Grand Rapids to the many outdoor activities this region has to offer.”

REI Grand Rapids will be located at the intersection of 28th Street Southeast and Mall Drive Southeast, just south of the Woodland Mall. The mall area is currently being upgraded and re-designed to refresh and transform the space. The co-op’s new 20,000 square-foot store will carry quality gear and apparel for the most popular outdoor activities in the area, including paddling, biking and running. REI Grand Rapids joins other Michigan stores in Ann Arbor (138 miles away), Northville (133 miles away) and Troy (156 miles away).

REI Grand Rapids will offer in-store workshops to connect people to a life outdoors. A national leader in outdoor experiences, REI helped more than 375,000 people across the country to get outside through classes and events.

In addition to providing the best outdoor gear and expert advice, REI actively works with nonprofits across the country to protect wild places and invest in outdoor recreation opportunities. Since 2002, REI has invested more than $875,000 in the Michigan outdoor community. In 2018 alone, REI has already invested $85,000 in local Michigan trails through longstanding partnerships with the North County Trail Association, Huron-Clinton Metroparks Foundation and the Clinton Watershed Council.

Join the REI team

Candidates interested in joining the REI team at any local store can apply online at Later this year, the co-op expects to hire over 40 employees at the new store in Grand Rapids. New employees will receive a variety of benefits, including generous product and service discounts, competitive pay and retirement contributions. For 21 consecutive years, REI has been recognized as one of Fortune magazine’s “100 Best Companies to Work For.”

Store facts:

  • Address: 3149 28th Street SE in Kentwood
  • Square footage: 20,000 square feet
  • Open date: Spring 2019
  • Membership: Nearly 10,000 active members in Grand Rapids; over 128,000 in Michigan

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 23 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 184 locations in 42 states and the District of Columbia. If you can’t visit a store, you can shop at REI.comREI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.