REI Adventures Launches Travel Agent Program to Better Serve Growing Base of Active Travel Enthusiasts

Qualified agents to receive commission and incentives

Mar 6, 2018

SEATTLE –REI Adventures, the award-winning active travel company of national outdoor co-op REI, introduced a travel agent program to reach even more travelers interested in active vacations. Qualified professionals and agencies will be incentivized with commission and trips for personal enjoyment based on departed reservations.

“For many years the travel agent community has expressed enthusiasm to partner as they share our passion for a healthy outdoor lifestyle and adventurous spirit to explore the world,” says Cynthia Dunbar, general manager of REI Adventures. “The travel industry is centered on relationships. Just as REI members trust our expertise to guarantee an unforgettable vacation, so do the clients of travel agents.”

To sell REI Adventures, an agent is required to be an accredited professional and demonstrate their knowledge about the co-op’s travel assortment and brand through a specially designed onboarding program. Upon approval, agents will have access to REI Adventures’ travel agent portal and access to ongoing education. REI Adventures will incentivize agents based on their individual sales and departed reservations, including a tiered commission structure and opportunities to earn significantly reduced and/or free trips for their personal enjoyment.

Accredited professionals and agencies can learn more at or by emailing

About REI Adventures

Award-winning REI Adventures has been a global leader in worldwide guided active adventure trips since 1987. As the travel business for national specialty outdoor retailer REI, the company offers unique itineraries focused on sustainable, human-powered outdoor adventure, including hiking, biking, kayaking, climbing and more. Guests experience iconic destinations as guides take them off the “beaten path,” and provide opportunities to explore a destination, get to know the local people, their culture, the flora and fauna and discover things they would not be able to duplicate on their own or with another travel company. REI members receive a special discount price on most trips. For more information, full itineraries and trip reviews provided by guests, visit

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 23 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 184 locations in 42 states and the District of Columbia. If you can’t visit a store, you can shop at REI.comREI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.