REI Co-op’s Anniversary Sale Kicked Off Summer Early

REI Co-op just wrapped its annual Anniversary Sale, and one thing came through loud and clear: summer in the outdoors is on.

Results from this year’s sale came in ahead of expectations, showing that our focus on members, compelling product, and great experiences is resonating. We exceeded forecast by more than 3% and came in more than 7% above budget. The sale also delivered the co-op's second strongest margins in the past nine years, behind only 2021.

Nearly 20 million members and customers visited stores and REI.com during our biggest sale of the year, with both store and digital traffic coming in ahead of forecast. And thanks to our incredible Green Vests in stores, distribution center teams, and employees across the co-op, they found the seamless, welcoming, and reliable experience they count on from REI while getting outfitted for the season ahead.

From apparel to gear and beyond, the breadth of the co-op’s assortment clearly resonated. Members and customers picked up nearly 6 million total items across the event, offering an early read on the season ahead:

• People stocked up for outdoor adventure. Camping and backpacking gear led the way, with backpacks, sleeping bags, and tents from brands like Nemo and Osprey among the most popular picks.
• Climbing gear and running and fitness apparel also performed well, pointing to a summer that’s active, adventurous and fully outfitted. New-to-the-sale brands like Beyond Yoga and Free Fly added even more choice and proved popular with customers.
• REI Co-op brands also resonated strongly with customers, who purchased more than 1 million REI Co-op brand items over the course of the sale. One clear favorite was the Sahara Shade Hoodie, a go-to layer for sun protection, with more than 51,000 units sold during the event! REI Co-op bikes, along with our iconic backpacks, sleeping bags, and tents, were also popular purchases.

If our Anniversary Sale offered any early read on summer, it’s this: members and customers are ready to spend more time outdoors, together and geared up for adventure. More than anything, the enthusiasm around this event made clear how much they continue to turn to REI for the products, expertise, and experience they know and love.

Thanks to our members and customers for making this year’s Anniversary Sale such a great event.

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