REI Relaunches Digital Outlet Business to Offer Members Best-in-Class, Off-Price Outdoor Gear
Nation’s largest consumer co-op launches REI Garage on August 9, retires REI Outlet
Aug 9, 2016
SEATTLE – Today REI, the national outdoor specialty retailer and consumer co-op, launches REI Garage, a new digital store that offers a unique shopping experience for best-in-class, off-price products handpicked by co-op experts. REI Garage replaces REI Outlet and features a focused product assortment of only the top closeout products and brands that its members love.
“The outlet space is way too complicated and confusing right now, and the shopping experience feels unnecessarily chaotic. It’s too hard for consumers to sort between genuine, first-rate products, and gear that was made specifically for the second-tier market. REI Garage is a complete rethink of this space. We are curating gear so that the shopping experience is clearer, simpler, and less pressured. We’re working with vendors to find top-tier closeout product and offering it at the best possible prices. This is a very different approach from how most companies operate in this space, and we think it is more aligned with the experience customers expect at REI,” said Mark Seidl, REI’s divisional vice president of Digital Retail and general manager of REI Garage.
Over the past 18 months, the co-op engaged its members to redesign REI outlet. That process led REI to build REI Garage around three promises:
- Quality first: REI Garage offers products that share the same standard of quality as REI’s full-price business. The only difference is that REI Garage products are closeout items.
- Distinct shopping experience: REI Garage provides a separate shopping experience that is designed for the off-price shopper, but still offers the convenience of a shared shopping cart with REI.com and returns in store.
- Stand behind its products: All products are backed by REI’s 100% Satisfaction Guarantee.
Each product sold by REI Garage is purposefully selected by a team of expert buyers to ensure high quality, varied assortment and the best deals. All products are new and unused end-of-season closeouts and previous-year models purchased specifically for REI Garage.
REI is unique in its ability to offer these exclusive deals. The co-op’s trusted relationships with vendor partners allows it to have the best access to closeout products, and with decades of expertise the co-op can offer the best closeout gear and apparel to members.
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 19 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 168 locations in 39 states and the District of Columbia. If you can’t visit a store, you can shop at REI.com, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company, a global leader that runs more than 200 itineraries across all continents. In every community where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.