Get Prepped for an Action-Packed Snow Season

REI offers latest in snow gear technology and services to summon winter fun

Oct 24, 2011

REI (Recreational Equipment, Inc.), a national retailer providing quality outdoor gear and clothing, announces its Winter Gear Guide, a one-stop shop with top picks for winter gear and apparel, an intro into rocker technology, an updated snow report application for smartphone users, and great ideas for winter family fun.

REI brings expert advice directly to you. View our online videos to help you choose new skis or snowboards, learn how to wax your current gear, or watch our gear experts explain “rocker” technology, an innovation incorporated into most new skis and snowboards to help enhance overall maneuverability and improve flotation in powder.

Stay up-to-date on weather and snow conditions for up to a dozen snow resorts this season with REI’s free Snow Report App for iPhone and Android users. This smartphone application lets users check snow conditions, forecasts and trail maps for their favorite hills. Download the application now online or from your smartphone’s App menu.

Prepare for a great season by fine-tuning your current gear. REI offers full-service snow shops to help ensure skis and snowboards are well-maintained and tuned to perform at their best. REI’s fully certified and highly trained experts can assist with anything from inspections to tuning or waxing to major base repair/edge-replacement.

Upgrade kids ski gear. Through the Junior Snowsports trade-in program, REI members can bring in gently used kids’ or junior ski and snowboard gear and trade it in for 20 percent off the purchase of new kids’ or junior snow sports gear. For more information on the co-op’s junior snow sports trade in program availability, visit

Visit REI stores or the for a wide selection of outdoor gear and apparel to help keep you warm and dry this season. Make a purchase between now through Oct. 30 to receive $20 off your next purchase of $100 or more between Oct. 31 and Nov. 17.

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 24 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. If you can’t visit one of our many stores, you can shop at, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. More than a retailer, REI is a purpose-driven and values-led company dedicated to enabling life outside for all.