REI Co-op Annual Dividend Lookup & FAQs

What is a dividend?

The REI Co-op Annual Dividend is your share of the co-op's annual profit. For more questions, read our FAQs.

Look up your Annual Dividend

The dividend is associated only with the REI member name and membership number.

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Annual Dividend FAQs

    • The Annual Dividend is a unique benefit of REI Co-op membership. Part of your Annual Dividend is your share of the co-op's annual profit.

      REI Co-op members receive their Annual Dividend notice each March. The dollar amount on the notice consists of two parts: your member dividend, which is typically 10% back on eligible REI purchases *; and any rewards from purchases you make with your REI Co-op World Elite Mastercard, if you have the card (which is a benefit just for REI Co-op members).Sometimes your Annual Dividend will also include any unused dividend or reward amount from a previous year.

      Here are some of the purchases you can earn a dividend on:

      Except for the items listed below in the next section, you can earn a dividend on most full-price items and other eligible REI merchandise purchases posted from Jan. 1 through Dec. 31. Any items returned for refund or credit will be deducted from your dividend; if your dividend has already been calculated, then the dividend is deducted from any returns.

      Here are some of the purchases you can’t earn a dividend on:

      Sale items, discounted items, REI adventures trips, classes, events, sales tax, postage and the REI membership fee. Service fees for labor, mounting and rentals are also non-dividendable. The purchase of a gift card is non-dividendable, but a member dividend can be earned by the gift card recipient when the gift card is redeemed.

      Good news: Keep in mind that many of these non-dividendable items, such as gear that’s on sale and REI Adventures trips, still let you earn 5% back when you buy them with your REI Co-op World Elite Mastercard.

      *10% member dividend is typical but not guaranteed. Your member dividend is based on eligible net purchases, which exclude REI Outlet items, sale and clearance items, discounted items, gift cards, REI adventures trips, classes, tours, and events, service fees (e.g., rentals, labor), membership fee, postage, event tickets, passes or registrations, government agencies and sales tax.
    • The REI Co-op World Mastercard is a benefit that’s available only to REI Co-op members. We like to say it’s the card that co-op members [and trees] love. Here’s why:

      You get rewards1, like 5% back on REI purchases —and that’s in addition to your typical 10% member dividend—2% back on mobile wallet purchases and 1% back everywhere else. Plus, there’s no annual fee and no foreign transaction fees2. Shopping and paying bills with your REI Co-op World Elite Mastercard lets you grow your REI Annual Dividend3.

      And here’s the trees part:

      When you make a purchase with your card, REI is proud to donate to projects that help enhance the outdoor places we all love to explore4.

      When do I get my rewards?

      You’ll receive your 5% and 1% rewards each March as part of your Annual Dividend. Any purchases you make with your card after the final billing of the current year will apply to the following year’s rewards.

      Make your card count

      The primary cardmember’s name on the REI Co-op World Mastercard needs to match the name on the REI membership card. That way you’ll be sure that your REI Co-op World Mastercard purchases count toward your Annual Dividend. Questions about your REI Co-op World Mastercard rewards? Call us at 1-800-426-4840.

      1 5% back applies to REI net purchases including full price and discount items, REI gift cards, services, fees and REI adventure travel-invoiced trip payments. 2% back applies to net purchases using a mobile wallet.  Mobile wallet is defined as the method of paying for a transaction by use of a mobile device (in-store, in-app or online) and using eligible mobile wallet providers.  1% back applies to non-REI and non-mobile wallet net purchases only. Net purchases are purchases minus credits and returns. Non-Purchase transactions, including cash advances, convenience checks, balance transfers, and other advance transactions as defined in the Cardmember Agreement, as well as interest charges and fees, do not qualify.  Go to reimastercard.com/benefits for additional information.  If the transaction is a Qualified REI Purchase made using an eligible mobile wallet provider, the reward will be 5% back. If the transaction is a Qualified Non-REI Purchase made using an eligible mobile wallet provider, the reward will be 2% back.  The 5%, 2% and 1% rewards are distributed with your member dividend annually.

      2 For more information about No annual fee, see  here.

      REI Co-op World Elite Mastercard rewards are offered to cardholders in accordance with the card's terms, but are mentioned as parts of a dividend because they are paid at the same time as your normal member dividend. 

      4 This year, REI will donate $0.10 per REI Co-op World Elite Mastercard purchase transaction made to the REI Foundation, up to $1 million. REI Foundation is a 501c3 private charity that aims to: rewild cities and keep wild places wild; connect underrepresented groups to the outdoors; demonstrate nature’s health benefits; and advance climate action. Non-Purchase transactions, including cash advances, convenience checks, balance transfers, and other advance transactions as defined in the Cardmember Agreement, as well as interest charges and fees, do not qualify. Transactions posted in late December of the current year may be applied in the following year. REI may change the benefit or named charity in future years. REI is solely responsible for making the donation.

    • Only active REI Co-op members receive an Annual Dividend notice. To be an active member, you need to make net merchandise or shipping purchases (purchases minus credits and returns) of at least $10 per year, unless you joined during that calendar year.

    • You may request a retroactive member dividend credit for eligible purchases online or by calling Membership Services at 1-800-426-4840 ext. 3906; have your receipt handy as you’ll need to provide information about your purchase from it. A member dividend* may be credited to you for purchases you made within the current calendar year. However, your dividend cannot be credited for purchases that occurred before you became a REI Co-op member.

      *10% member dividend is typical but not guaranteed. Your member dividend is based on eligible net qualified purchases, which exclude REI Outlet items, sale, clearance items, discounted items, gift cards, REI adventure travel, classes, tours, and events, service fees (ex. rentals, labor), membership fee, postage, event tickets, passes or registrations, government agencies and sales tax.

      *10% member dividend is typical but not guaranteed. Your member dividend is based on eligible purchases, which exclude REI Outlet items, discounted items, gift cards, REI Adventures trips and services.

    • Annual Dividend notices are sent out in March. For example, the member dividend you earn on purchases made in 2019 will be issued in March 2020 and expire in January 2022. Notices go out in March to all members who earned a member dividend and/or REI Co-op World Mastercard rewards on eligible purchases during the previous year.

    • You can shop at REI with your Annual Dividend as soon as you receive it. It’s good through its expiration date, which is Jan. 3 about two years away.

      To redeem your Annual Dividend:

        Shop online at REI.com or REI Outlet

        Shop at any REI store

        Book an adventure-travel trip with REI Adventures

        Shop with the REI mobile app (download free from the App Store)

        To redeem your dividend on an REI order by phone, call:

        1-800-426-4840 (U.S. and Canada)
        1-253-891-2500 (International)

    • Yes. From July 1 through Jan. 3 of the following year, you can bring your Annual Dividend notice to any REI store and ask to get your remaining balance in cash. Stores have limited cash on hand, however; a request to redeem an Annual Dividend notice for cash may be handled as a check request at the store's discretion.

    • Yes. You can request a check for your remaining Annual Dividend before it expires. While you can request the check at any time, checks are only sent to members from July 1 through Jan. 3. Please note that no checks are issued for balances $25 and under, and the check will be made out only to the primary member.REI Co-op Mastercard rewards with a balance greater than $1 at the time of expiration will be mailed in the form of a check.

      To request an Annual Dividend check to be sent to your current address or an updated address:

      Please enter the address in the form below, and submit the information. Make sure to enter your name exactly as it appears on your membership. We will automatically update our database with the address you enter.

      1. Fill out the online form. This is a fast and easy way to get your check. Please note: A check will be issued only in the primary cardmember’s name.
      2. Or call us: 1-800-426-4840 (U.S. and Canada); 1-253-891-2500 (International)
      3. Or contact us by mail:
        REI Membership Services
        P.O. Box 1938
        Sumner, WA 98390-0008
    • Your dividend expires on Jan. 3, just under two years after it has been issued. For example, your 2020 dividend earned on 2019 purchases will expire in January 2022.

    • If the Annual Dividend has been issued (or is in the process of being calculated), then the dividend is deducted from the purchase price. If an item is returned in the same year that it was purchased, then you receive the full purchase price back.

Published 1/5/2019