Charitable Action Campaign

REI's Charitable Action Campaign (CAC) is our opportunity to extend our core value of service through personal philanthropy. We partner with the United Way and Earth Share, each of which supports a wide variety of organizations in our communities. Employees are also able to identify nonprofit organizations of personal importance in their local community or across the globe.

REI matches every donation up to $1,000, automatically doubling our employee's contributions. In 2007, 1,300 employees collectively donated $662,480 to United Way and Earth Share and to 900 nonprofit organizations around the world. This represents a 12 percent increase in employee participation and a 26 percent increase in dollars over last year.

All in all, with REI's matching funds of $526,560, we collectively generated a total of $1.19 million. 2007 marked the first year that our CAC has raised more than $1 million.

REI Charitable Action Campaign (employee donations)