HOW WILL YOU SPEND YOUR REI DIVIDEND?

Members get more, including the REI annual member refund – typically 10% on eligible purchases.* For 2010, we paid the highest member refund in our history: $94.3 million!

Not yet a member?

Get your lifetime membership for $20.

BECOME A MEMBER

Members Share Your Photos!

What does it mean to be an REI member? Show us!
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Watch a video about the benefits of joining REI

Loving the outdoors, sharing the love.

If you are a member and shopped at REI during 2010, you may have earned a member dividend! One of the best perks of being an REI member, it's made up of the member refund and/or the REI Visa^® card rebate. Learn more about the REI dividend and look up the amount of your last dividend or use our REI mobile app.

What will you spend your dividend on this year — fresh gear, outdoor travel, new activities and adventures? Share your "How I spent my dividend" story at Findout.REI.com, plus enter photo contests, answer fun polls and exchange tips with fellow outdoor enthusiasts.

Recreational Equipment, Inc. (REI) is a community of more than 4 million members bound together by a love of the outdoors.

REI members enjoy a lifetime of benefits including the annual REI member refund, typically 10% back on eligible purchases.*

Along with the annual member refund, members also enjoy such benefits as:

• Special members-only offers on gear and clothing at REI
• Savings on REI's active travel trips
• And many more! Visit our Member Benefits page

A lifetime membership at REI is just $20.

Tools for Members

Already an REI member? Use these handy tools to get the information you need:

• Look up the amount of your last dividend
• Find your REI membership number
• Update your membership information
• Update your email preferences
• Apply for the REI Visa^® card
• Read about your member benefits
• Read REI's Financial Report

The Co-Op Difference

REI began in 1938 as a group of 23 climbing buddies. Today, we're the nation's largest consumer cooperative, with more than 4 million active members.

Because we answer to you—our members—we run our business accordingly. We stay true to our roots. Take the long view. Volunteer to care for the trails, waterways and slopes where we play. Give back millions of dollars annually to our communities and our members.

Our commitment remains the same as ever: to inspire, educate and outfit for a lifetime of outdoor adventure and stewardship.

Learn more about REI's commitment to people and the planet.

Read about the history of REI.

*Excludes REI-OUTLET.com and sale/clearance items (prices ending in $._9 or $._3), items discounted 15% or more, gift cards, REI Adventures trips, REI Outdoor School classes and outings, sales tax, postage, mounting, engraving, labor, rental fees and membership fee.