REI strives to be a leader in innovation by designing products that meet the evolving needs of our customers. Within the outdoor industry, continuous innovation has resulted in hi-tech, lightweight fabrics and materials that have led to cost effective gear and apparel with performance that was unheard of just a few years ago.
This experience inspires us to pursue the idea of designing and delivering innovative products that meet our customers' technical needs and are consistent with our stewardship goals. For example, products that reduce negative environmental and social impacts from materials sourcing, product production and end of life disposal.
Moreover, we believe we have a unique opportunity to educate and inspire our customers about the merits of sustainable products while helping to encourage product and materials developers to innovate to meet this emerging demand. Our next steps will focus on:
