In disturbing numbers, today's youth are not regularly active in outdoor recreation activities at the levels of more mature generations. At REI, we view the biggest contributor to this lack of rewarding outdoor experiences among children to be time competition from technology such as television, the Internet and video games, and the lack of available time by families.

Supporting our aspiration to introduce more young people to the enjoyment of outdoor experiences, we have programs in place that encourage youth to lead active and healthy lives. Two examples are REI's Kids Passport to Adventures, family-friendly hikes recommended by our knowledgeable staff across the country, and our Gear Banks that provide complimentary equipment to youth to facilitate positive outdoor adventures.

Today's young people are also tomorrow's leaders. We strongly believe their participation is needed to help to protect and preserve shared natural spaces for the enjoyment of future generations. Through our partnership with Leave No Trace, the Promoting Environmental Awareness in Kids (PEAK) program educates children about environmental ethics. Taught by REI employees, Leave No Trace staff and others, the interactive program teaches Leave No Trace principles through a series of games, activities and lessons designed for different age groups.

We also support organizations that offer conservation and education programs for youth. Our 2006 grants program supported many organizations such as -

• Orange County Outdoor Science Foundation (Costa Mesa, Calif.)—The Foundation was able to establish a pilot program called Connecting Families to Nature through REI's support. The program serves more than 250 children and their families in interactive events scheduled around environmental events such as Earth Day. Several REI's employees in California also volunteer for this nonprofit organization.
• Friends of Warner Parks (Nashville, Tenn.)—Financial and gear grants were provided by REI in support of its People Exploring Nature (PEN) program. PEN provides inner-city boys and girls ages 8-11 with outdoor experiences including overnight camping trips. Additionally, its Teen Outdoor Recreation Adventure provides youth ages 12-18 life skills and access to activities that promote environmental stewardship such as service learning projects.
• Winter Wildlands Alliance (Boise, Idaho)—REI's grant supported the Alliance's SnowSchool, a program that provides an educational experience to 4th-6th grade children via snow shoe outings. The program also teaches youth about alpine ecosystems and instills a sense of responsible stewardship for wild places.