Inspire the responsible use and enjoyment of the outdoors
Enhance the natural world and our communities through responsible business practices
Foster opportunities to increase participation in human-powered outdoor recreation
Maintain REI as an employer of choice, where employees are highly engaged in the vision of the company and are representative of our communities
REI's passion for the outdoors runs deep. Our core purpose is to inspire, educate and outfit people for a lifetime of outdoor adventure and stewardship.