We’re on a mission to get everyone outside. And every single one of us plays an essential part. The proof is right here in this report. It’s a living, breathing tapestry of individual stories that make up our collective drive onward and upward as a co-op. Whether it’s protecting the health of the planet, getting all of us closer to nature, or fostering a more inclusive outdoor culture, we’ll never stop creating change for today, tomorrow, and the generations to come. Join us.
2024 by the numbers
14 thousand
Employees
25 million
Members
$3.53 billion
in Co-op Sales
$84.8 million
for Employee Retirement & Incentives
$8.9 million
invested in over 300 Nonprofit Partners by the REI Cooperative Action Fund
$189 million
in Co-op Member Rewards Distributed
“We believe that our values are most impactful when turned into action, and that's what we do every single day at the co-op.”
Read the letter from the CEOA HEALTHY PLANET
REI’s mission is to connect every person to the power of the outdoors and engage them in the fight to protect it. We harness our cooperative spirit to help ensure the outdoors remains a place we can all support and love for generations to come.
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“It’s been really nice to see the volume of waste start to shrink as changes take place ... we’re seeing less plastic coming in.” - Kim P., Huntington Beach Store Manager
Store teams leading the way to zero waste
In 2024, REI Co-op reached our long-standing threshold goal to divert 90% or more of waste from landfills across our operations. We are one of the first large U.S. retailers to do so—and the effort was rooted in store employee initiatives. “It started when we asked, ‘Hey, what can we do with our plastic waste?'" - Rick W., St. Louis Store Manager.
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"Product is our largest impact at the co-op. We have a huge responsibility and privilege to lead the conversation.” – Alicia A., Divisional Merchandising Manager
Building better gear for a healthier planet—together
"We are the largest specialty outdoor retailer. If there’s going to be a catalyst for change, it’s going to be the co-op,” says Alicia A. From the carbon footprint of the products we make to the inclusivity attributes of the brands we partner with, REI Product Impact Standards ensure the products we sell reflect co-op values. See the different ways our product standards drive the industry and how we work with brands to achieve them.
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Tan De, an REI Co-op supplier based in Vietnam, recently completed the installation of rooftop solar energy systems at multiple facilities manufacturing REI products
Collaborating on climate action across the global supply chain
Did you know that in 2024, the co-op's carbon emissions were 7% lower than in 2023? Teams from all over the co-op innovate, collaborate and make progress toward our climate goals every day—including by working with local and global partners like Tan De to help decarbonize the supply chain. “REI’s knowledge-sharing sessions and Q&A events ... [have] been an essential resource.”
READ MOREACCESS TO NATURE
The right to easily and safely enjoy time in nature is out of reach for far too many people in America—so we’re enabling champions and decision-makers to prioritize easy access to nature for everyone.
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REI employees like Wendell N., above, advocated for public lands with our partners in 2024. “Grassroots movements start with a small voice. Then it builds and builds through connections.” – Amy B., REI Co-op Store Manager
Taking a collective stand for public lands
Last year, the co-op garnered over 100,000 signatures to expand the San Gabriel Mountains and Berryessa Snow Mountain national monuments, and to establish Chuckwalla and Sáttítla Highlands national monuments—and co-op store employees testified at a field hearings. It's just one of many ways the co-op harnesses the power of members and employees to advocate for life outdoors.
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People in urban neighborhoods with a high level of green space had half the number of visits to doctors for mental health concerns compared to those in neighborhoods that were nature deprived (via Nature & Health Alliance study)
Makram, O. M., Pan, A., Maddock, J. E., & Kash, B. A. (2024). Nature and Mental Health in Urban Texas: A NatureScore-Based Study. International journal of environmental research and public health, 21(2), 168. https://doi.org/10.3390/ijerph21020168When it comes to health & the outdoors, knowledge is power
The more people understand the health benefits of time spent outdoors, the more likely they are to get outside and join the fight to protect it. That’s why REI Co-op and the REI Cooperative Action Fund support research grantees like the Nature & Health Alliance. “[It] has provided a framework for researchers and scientists to do cross-collaborative research studies across the country,” says Jay Maddock, PHD, Chair of Nature and Health Alliance.
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“REI and the REI Cooperative Action Fund are among the most important partners in the East Coast Greenway's history.” – Dennis Markatos-Soriano, Executive Director, East Coast Greenway Alliance
Connecting the East Coast one trail at a time
The East Coast Greenway Alliance began in 1991 as a dream for a 3,000-mile interconnected trail network along the East Coast. Since then, they’ve raised $2 billion to complete nearly 40% of the trail network, providing connected trail access for 50 million bikers, walkers, and runners annually. From volunteers to funding, REI Co-op has been rallying along the way.
READ MOREAN INCLUSIVE OUTDOORS
Many ideas and norms embedded in the outdoor industry and culture don’t reflect the full spectrum of experiences outside. So our goal is to create a co-op, an industry, and spaces outside where anyone can belong, thrive, and shape the future.
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“We built on a foundation of what is most essential for every body and every person: Comfort, versatility, and self-expression.” – Sarah S., REI Co-op Product Designer
Thinking outside the activewear binary
How do you create outdoor clothing focused on fit, versatility and self-expression in an industry locked into a binary? With deep listening, thoughtful design and rigorous testing. Introducing the nongendered, inclusively sized Active Pursuits collection.
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“The Embark program was so unique in that it intentionally provided the space for founders to get together and form a familial relationship.” – Alex & Jonathan de la Fuente, Hightag Co-Founders
Connecting founders to opportunity—and each other
Path Ahead Ventures is more than just an infusion of resources for emerging startups in the outdoor industry—it helps foster and grow relationships. That's because opportunity and entrepreneurship in the outdoor industry should be representative of the diversity of the people who love, protect, and share life outside.
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How We Measure Progress
ANTI-RACIST COMMITMENT
As one of the largest players in the outdoor industry, we recognize that to drive the change we want to see, we must start from within the co-op. We are committed to becoming a fully inclusive, anti-racist, multicultural organization, and this commitment guides our policies and practices.
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IMPACT OBJECTIVES & KEY RESULTS
Our Impact objectives and key results (OKRs) allow REI to transparently track the co-op’s progress against objective key-performance indicators across environmental, social and governance topics in service of our members and REI’s mission to expand outdoor access to all.
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PRODUCT IMPACT STANDARDS
REI sets social, environmental and inclusion standards for ourselves and the brands we carry. Each year, we measure progress. Of the 850+ brands we assessed, REI Co-op came out on top among many of the world’s leading outdoor brands.
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