• Help
    • 1-800-426-4840

      Call Monday through Sunday,

      4 AM to 11 PM Pacific Time

    • REI Member Tools

      Find your member number or dividend balance.

    • Live Help

      More Ways to Contact Us

    • Online Help and FAQs
    • Order Status
    • Returns and Exchanges
    • Shipping Info
  • Wish List
  • Gift Registry
  • Classes & Events
  • Store Locator
Checkout
  • Hello
  • Welcome to REI!
  • Log In or Register |
  • Log Out
  • Not User?
REI.com
  • SHOP REI
  • SHOP REI-OUTLET
  • TRAVEL WITH REI
  • LEARN
  • SHARE
  • MEMBERSHIP
  • STEWARDSHIP
  • REI in the Community
    • Non-Profit Partnerships & Grants
    • REI Community Programs
    • Volunteer with REI
  • Sustainable Operations
    • Reducing Greenhouse Gas Emissions
    • Energy Use
    • Waste & Recycling
    • Paper Usage & Sustainable Forestry
    • Green Building
    • Product Impact
  • Workplace
  • Report
  • REI Stewardship
  • REI in the Community
  • Sustainable Operations
  • Workplace
  • Stewardship Reports
  • 2011 Stewardship Report
  • 2010 - Archive
  • 2009 - Archive
  • 2008 - Archive
  • 2007 - Archive
  • 2006 - Archive
  • Report to Members
  • President's Message
  • Chairman's Message
  • Financial Information
  • Board of Directors
  • REI Directors
  • REI Governance
  • Communicating with the Board
  • Company Information
  • The REI Story
  • Corporate Officers
  • 100 Best
  • Overview
  • Newsroom
  • Current Press Releases
  • Related Links
  • Jobs at REI
  • Research Links
  • Real Estate

Newsroom

  • Print

Return to directory

October 24, 2011

CONTACT: REI Public Affairs (253) 395-5958

FOR IMMEDIATE RELEASE:

Get Prepped for an Action-Packed Snow Season

REI offers latest in snow gear technology and services to summon winter fun

REI (Recreational Equipment, Inc.), a national retailer providing quality outdoor gear and clothing, announces its Winter Gear Guide, a one-stop shop with top picks for winter gear and apparel, an intro into rocker technology, an updated snow report application for smartphone users, and great ideas for winter family fun.

REI brings expert advice directly to you. View our online videos to help you choose new skis or snowboards, learn how to wax your current gear, or watch our gear experts explain “rocker” technology, an innovation incorporated into most new skis and snowboards to help enhance overall maneuverability and improve flotation in powder.

Stay up-to-date on weather and snow conditions for up to a dozen snow resorts this season with REI’s free Snow Report App for iPhone and Android users. This smartphone application lets users check snow conditions, forecasts and trail maps for their favorite hills. Download the application now online or from your smartphone’s App menu.

Prepare for a great season by fine-tuning your current gear. REI offers full-service snow shops to help ensure skis and snowboards are well-maintained and tuned to perform at their best. REI’s fully certified and highly trained experts can assist with anything from inspections to tuning or waxing to major base repair/edge-replacement.

Upgrade kids ski gear. Through the Junior Snowsports trade-in program, REI members can bring in gently used kids’ or junior ski and snowboard gear and trade it in for 20 percent off the purchase of new kids’ or junior snow sports gear. For more information on the co-op’s junior snow sports trade in program availability, visit REI.com.

Visit REI stores or the REI.com for a wide selection of outdoor gear and apparel to help keep you warm and dry this season. Make a purchase between now through Oct. 30 to receive $20 off your next purchase of $100 or more between Oct. 31 and Nov. 17.

About REI
REI
 is a national outdoor retail co-op dedicated to inspiring, educating and outfitting its members and the community for a lifetime of outdoor adventure and stewardship. Founded in 1938 by a group of Pacific Northwest mountaineers seeking quality equipment, REI is committed to promoting environmental stewardship and increasing access to outdoor recreation through volunteerism, gear donations and financial contributions.

 

How are we doing? Give us feedback on this page.

  • REI Gift Cards

    REI Gift Cards

    Buy now!

    Check your REI gift card balance

  • REI Membership

    REI Membership

    REI member benefits include an annual refund (typically 10% on eligible purchases).

    Join REI today!

  • Sign up for REI Gearmail®

    and get 15% off selected items!

  • Store Locator

    Locate an REI store near you.

Company Info

  • About REI
  • Jobs at REI
  • 100% Satisfaction Guarantee
  • Corporate & Group Sales
  • Privacy Policy
  • Terms of Use
  • Site Rules
  • California Transparency in Supply Chains Act - REI's Disclosure

REI Membership

  • Become an REI Member
  • Member Help
  • Find Membership Number
  • Dividend Lookup
  • Apply for an REI Visa® Card
  • Manage Your REI Visa® Card

We Care

  • Stewardship
  • Volunteer
  • Eco-Conscious Gear

Expert Outdoor Advice

  • Expert Advice Articles
  • Outdoor Videos
  • REI Outdoor School
  • Store Events

Online Affiliate Program

  • Become an REI Affiliate
  • Gift Registry
    Shop All Brands
    Shop All Categories

Help

  • Help Section
  • Contact Us
  • Live Help
  • Order Status
  • Returns and Exchanges
  • Shipping Info
  • 1-800-426-4840
  • Product Safety and Recalls
  • Customer Reviews
Find REI on:FacebookTwitterYouTubeFlickr