Boasting a huge selection of gear, we've been serving the Madison outdoor community since 1994. Whether you're planning to ski Tyrol Basin or pedal the single track at Blue Mound, we've got the gear and clothing you need—plus knowledgeable staff members who are always ready to help!
Camping, Climbing, Cycling, Skiing, Snowboarding, Cross-Country Skiing, Snowshoeing, Travel, Men's Clothing, Women's Clothing, Kids' Clothing, Footwear, Books and Maps.
Trying out a new outdoor activity? See a listing of rental gear we offer.
We tune skis and snowboards, mount bindings and repair equipment. Find out more.
The skilled technicians in our bike shop make quick work of assemblies and repairs. Get more info.

Our store is not only a great place to shop, it's an inspiring place to work! Join our team of employees who share a love of the outdoors and a passion for providing great service.
Apply in person at the store for hourly positions. Although we are not always actively hiring, we accept applications at all times, and encourage you to apply today!
PEAK is a hands-on, interactive program that teaches children how to have fun (and still get dirty!) outside while practicing responsible outdoor recreation.
With a little guidance kids can turn their endless energy into thoughtful stewardship.
To arrange a PEAK presentation for your organization, contact your nearest REI store.