The long-awaited memoir/manifesto from legendary climber, businessman and environmentalist, Yvon Chouinard, founder and owner of Patagonia, Inc.
Author: Yvon Chouinard
Softcover; 257 pages; black-and-white photos
Penguin Press; copyright 2005, 2006
Whether you care about adventure sports, or the fate of the natural world, or brand maintenance and business success, Patagonia, Inc., is one of the earth's most interesting and inspiring companies. For almost 40 years, its reputation for unsurpassed quality, maverick innovation and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard. Chouinard's story is now an American business legend. In this book, Yvon relates his and his company's story and the core philosophies that have driven and sustained Patagoina, Inc. This is not a tale of a successful businessman who manages to do good on the side and have grand adventures: It's the story of a man who brought doing good and having grand adventures into the heart of his business life--and who enjoyed even more business success as a result. Here you'll find ample evidence as to why there have been few more influential companies in American business in the last 40 years and few more inspiring leaders than Yvon Chouinard.