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Raising the Bar: Integrity and Passion in Life and Business

    Raising the Bar: Integrity and Passion in Life and Business

    • $24.95

    Item # 719731

    REI Members get back an estimated $ 2.50 on this item as part of their annual member refund.

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    This is the amazing story of Clif Bar's Gary Erickson--and it shows that some things are more important than money!

    • Authors: Gary Erickson with Lois Lorentzen
    • Hardcover; 342 pages; black-and-white photographs
    • Jossey-Boss; copyright 2004

    The Story of Clif Bar Inc. is about a journey toward sustaining your business, brand, people, community and the planet. This is an unusual and inspiring story about following your passion, having the freedom to create, sustaining a business over the long haul and living responsibly in your community and on the earth. "Raising the Bar" chronicles Clif Bar's ascent from a homemade energy bar to a $100 million phenomenon with an estimated 35 million customers and a company hailed by Inc. magazine as one of the fastest-growing private companies in the U.S. four years in a row. It's filled with compelling stories from Erickson's life--trekking in the Himalaya Mountains, riding his bicycle over roadless European mountain passes, climbing in the Sierra Nevada--as inspiration for his philosophy of business. Throughout the book, Erickson, a competitive cyclist, jazz musician, world traveler, mountain climber, wilderness guide and entrepreneur, convinces us that sustaining one's employees, community and environment is good business.

    Made in USA.

    Item 719731

    REI Membership

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