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Books & Maps > Adventure Narratives > General > Raising the Bar: Integrity and Passion in Life and Business (Item # 719731)

Raising the Bar: Integrity and Passion in Life and Business
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Raising the Bar: Integrity and Passion in Life and Business

Item # 719731

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This is the amazing story of Clif Bar's Gary Erickson--and it shows that some things are more important than money!

  • Authors: Gary Erickson with Lois Lorentzen
  • Hardcover; 342 pages; black-and-white photographs
  • Jossey-Boss; copyright 2004

The Story of Clif Bar Inc. is about a journey toward sustaining your business, brand, people, community and the planet. This is an unusual and inspiring story about following your passion, having the freedom to create, sustaining a business over the long haul and living responsibly in your community and on the earth. "Raising the Bar" chronicles Clif Bar's ascent from a homemade energy bar to a $100 million phenomenon with an estimated 35 million customers and a company hailed by Inc. magazine as one of the fastest-growing private companies in the U.S. four years in a row. It's filled with compelling stories from Erickson's life--trekking in the Himalaya Mountains, riding his bicycle over roadless European mountain passes, climbing in the Sierra Nevada--as inspiration for his philosophy of business. Throughout the book, Erickson, a competitive cyclist, jazz musician, world traveler, mountain climber, wilderness guide and entrepreneur, convinces us that sustaining one's employees, community and environment is good business.

Made in USA.

Item 719731

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