REI.com
  • Online: www.REI.com
  • URL for this product:
  • From the U.S. and Canada — Call 1-800-426-4840
  • Mon. through Sun., 4 a.m. through 11 p.m. PT.
  • International — Call 1-253-891-2500
  • Mon. through Sun., 4 a.m. through 11 p.m. PT. English language only.
Raising the Bar: Integrity and Passion in Life and Business
zoomZoom image

Raising the Bar: Integrity and Passion in Life and Business

Item # 719731

$24.95

Item qualifies for annual
REI Member Refund (typically 10%)

1.

2. Qty

3.

Product Rating
Share It
Email this to a friend Email this to a friend
Bookmark and share Bookmark and share

This is the amazing story of Clif Bar's Gary Erickson--and it shows that some things are more important than money!

  • Authors: Gary Erickson with Lois Lorentzen
  • Hardcover; 342 pages; black-and-white photographs
  • Jossey-Boss; copyright 2004

The Story of Clif Bar Inc. is about a journey toward sustaining your business, brand, people, community and the planet. This is an unusual and inspiring story about following your passion, having the freedom to create, sustaining a business over the long haul and living responsibly in your community and on the earth. "Raising the Bar" chronicles Clif Bar's ascent from a homemade energy bar to a $100 million phenomenon with an estimated 35 million customers and a company hailed by Inc. magazine as one of the fastest-growing private companies in the U.S. four years in a row. It's filled with compelling stories from Erickson's life--trekking in the Himalaya Mountains, riding his bicycle over roadless European mountain passes, climbing in the Sierra Nevada--as inspiration for his philosophy of business. Throughout the book, Erickson, a competitive cyclist, jazz musician, world traveler, mountain climber, wilderness guide and entrepreneur, convinces us that sustaining one's employees, community and environment is good business.

Made in USA.

Item 719731

Raising the Bar: Integrity and Passion in Life and Business Customer Reviews

Raising the Bar: Integrity and Passion in Life and Business Related Items

You might also like:

Join REI and Enjoy the Benefits

Members are eligible for an annual refund on qualifying purchases. Plus, they enjoy many more benefits. Get a lifetime membership for $20.

Add an REI membership to my order.

How are we doing? Give us feedback on this page.

  • Shopping Cart 
  • |
  •  
  • Buy REI Gift Cards
  • REI Gift Cards
  • Fast, easy and one size fits all.
  • Buy now!
  • Join REI today!
  • REI Membership
  • REI member benefits include an annual refund (typically 10% on eligible purchases).
  • Join REI today!
  • Sign up for REI Gearmail®
  • and get 15% off selected items!
  • Store Locator
  • Locate an REI store near you.