Typically 10% Back on Full-Price Items!

The REI dividend is a unique benefit of membership in the REI co-op. It is your share of the Co-op's annual profit. It's comprised of your member refund and/or your REI Visa┬« card rebates.
Each March, active REI members receive their member refund in the form of an annual dividend notice. The refund is typically 10% back on eligible REI purchases.