In 2007, Fitbit founders, Eric and James, realized that sensors and wireless technology had advanced to a point where they could bring amazing experiences to fitness and health. They embarked on a journey to create a wearable product that would change the way we move.
To empower and inspire you to live a healthier life, the Flex wireless activity and sleep band, tracker and Aria smart scale work so you can achieve your health and fitness goals, whatever they may be.
While health can be serious business, Fitbit doesn't feel it has to be.
At REI you'll find top-rated and top-selling gear from Fitbit plus plenty of sale & clearance deals and bargains.