REI Named One of the Country's "100 Best"

When FORTUNE magazine measured REI against a broad spectrum of organizations across the U.S., we were saluted! In 2009 REI placed #12 among the "100 Best Companies to Work for in America."

More feathers in our cap: We're one of just a handful of companies to have appeared on the list every year since the magazine began compiling it in 1998.

"It's a great honor to be recognized as one of the country's best places to work," said Sally Jewell, REI President and CEO. "The biggest reason for our continued success is our passionate employees who not only inspire and educate our co-op members and customers for outdoor adventures, but enthusiastically volunteer in their communities."

How Winners Are Selected

FORTUNE evaluates companies on culture, policies, unique practices, and benefits. They also use the results of a random survey of 400 employees that measures fairness in management, pride in work, job satisfaction, and camaraderie.

What Puts REI Among the Best in America?

Here's just a sampling of the rewards for working at REI:

  • A retirement plan that doesn't require individual contributions.
  • Health-care benefits for all, including part-time employees.
  • Gear discounts and free gear rentals.
  • Encouragement of work/life balance.
  • Outdoor-focused culture that encourages outdoor activity as an extension of our business.
  • Camaraderie, open communication and opportunity for advancement.
  • Gear grants to take on a personal outdoor challenges.
  • Community involvement and support for outdoor-focused clubs and non-profit organizations.
  • Incentive pay program.

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