Twinkie Roast & REI Outdoor Film Festival

5:00 PM  –  8:00 PM

New Belgium Brewing

Registration closed

  • Group size: 120
  • Instructor: REI Twinkie Masters

Hang out with REI folk, learn some cool outdoors tips at our campfire sessions, watch REI short-films, play games and more! Perfect for the whole family! REI carries this tradition on differently at each store, and we are proud to host our 3rd annual Twinkie Roast at New Belgium Brewing. At REI Asheville our Twinkie Roast celebrates getting outside and enjoying winter activities while giving back to the local community. How did this strange tradition start? The Twinkie Roast is a glimpse of REI lore from the 1970's- when REI employees sacrificed snack cakes to appease the snow gods. The powerful, yet humble, Twinkie pleased the snow gods- and all winter activities had a great season (read full story in link below). Twinkies will be available to roast with a suggested donation to support our local non-profit partners.


New Belgium Brewing

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