I can't tell you how excited I am to see REI stepping up and into a practice of creating a circular economy. Knowing that Patagonia was working in this direction, reading Kate Raworth's book "The Doughnut Economy" and following what The Netherlands are doing to promote this paradigm - AND NOW SEEING REI DO THIS!!! I"m soooooo flipping excited!!!
REDUCE is the first R. Reuse is the second. Recycle is the LAST R. We started backwards, and now we are working our way toward the first R. We CAN do this. We MUST do this.
... View more