I really like hiking and have some close friends that are not hikers. To introduce these city slickers, I mix hiking in with more familiar fun. Like a hike followed by going out to dinner. I also had success with a night of camping followed by a night at an airbnb. So the outdoor thing is integrated into their existing activities of interest. To introduce people to kayaking, I just go for an hour or so, and start in Seattle so it is not a huge commitment, again followed by meal. Even walking around a local park in the city is good to get those positive outdoor feelings going.
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