So, this is pretty neat but I'm going to call REI out on acting all dog friendly. REI is not dog friendly and will not let you in the store with your dog. Sure you can spend money on your dog in the store but no dogs allowed. I'm a pretty frequent traveler and have not been allowed to have my dog in the store when it's way to hot to leave him outside. I was told I could tie the dog up out in front of the store, not helpful. I love so much of what REI stands for but this policy is very hard to deal with as a camper/traveler.
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I agree this needs to be changed with leeway for store managers to ask people with poorly behaved dogs to leave. I’ll always choose Orvis and Cabellas over REI because of this policy and many of the brands REI carries allows dogs in their stores. My dog goes everywhere with me and more people are doing the same, so I expect REI will lose some business with this policy in place.