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National Trails Day, thanks to REI

It was 1991 and @DennisMadsen stopped by the REI store in Denver for a chat with store employees. Store manager @BobVoltz asked him to meet with me to talk trails. As the store's outreach coordinator I was committed to volunteerism and also served as a board member of the American Hiking Society (AHS) We discussed the need for a national focus on trails. I pitched a National Trails Day and Dennis arranged for me to work out of the REI store and be paid as an "Executive on loan" to AHS. We signed up corporate supporters like Backpacker Magazine, Vasque, Jansport and many others and a trails movement was formed. Thanks REI it's been a great ride.

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2 Replies

This is a great story, thank you so much for sharing!

At REI, we believe time outside is fundamental to a life well lived.

Inspiring! great initiative bruce.