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Membership now as great as the outdoors!
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Join REI in taking Cooperative Action

Let's get things done. Together.

We’re excited to launch a new platform and idea—Cooperative Action—to help scale our impact in the fight for life outside. Said simply, Cooperative Action is how we get things done. As a single company, our impact is limited – but by mobilizing our 20 million members, our 14,000 employees and our entire co-op community, we can create enduring, positive impact on the issues most important to us: climate change and racial equity in the outdoors. Over the coming year, we’ll use the Cooperative Action Network to spark action and drive impact—from lightening your carbon footprint, to raising your voice on the issues that impact life outside for everyone, to collectively fundraising for the nonprofits partners that share our values. Today, you can take part in two ways:

  1. Recommerce - Buy and Sell Used Gear. As we identify meaningful ways to address climate change and its disproportionate impact on communities of color, we see opportunities within our own walls. Through Cooperative Action, we can close the loop by keeping good gear in use. The repair and sales of used clothing and equipment will help us reduce our collective footprint together, diverting millions of items away from landfills.
  2. Cooperative Action NetworkOur inaugural program is a grassroots advocacy toolkit that builds on the co-op’s decades of policy and advocacy work and gives everyone in our community an easy way to take a stand on policies and legislation that impact the outdoors. Our policy-specific work through the network is focused on three priority areas: climate action, outdoor equity, and the places we love (from National Forests and other public lands to nearby nature like your neighborhood park). The network enables everyone to take a stand—and raise a voice in the movement to protect and share life outdoors.

Let's get things done. Together.

At REI, we believe time outside is fundamental to a life well lived.
7 Replies

Focus, members. Recreation. Equipment.

More attention to repair and redistribution. "REDUCE - REUSE"

Increase in membership would be most equitably attained through outreach to less affluent communities. REI Resale stores? REI Urban Outdoors stores? REI Urban Adventures? I've seen alligators in a city park in New Orleans. That was exciting.

I wish REI had half as much grit as I have in my old gear.

Good Effort.

Oooh Urban Adventures sounds like fun and accessible for those that may not have transportation.

I also love your idea of having Resale Stores.  Not only could they resale used gear, but maybe hold workshops on how to repair gear as well.

One of my favorite kayaking trips was from the downtown University of California San Francisco Medical Campus dock to Oracle Park outside of the San Francisco Giants baseball game. I played my ukulele and made it on to TV, knowing that one of the Giants TV announcers loves stringed musical instruments.

Urban, Adventure, Screen Time, Music, Comradeship with other Giants water fans. A good day outside is what REI promotes. Surfing is great in San Francisco. Very Urban.


Hi @Former community member - Thanks for sharing these suggestions with us!

With your mention of REI Re-Sale stores, we wanted to share that this year we opened two Garage Sale stores where members can always find great deals on gently used gear. They are located in Manhattan Beach (LA area) and Conshohocken (Philadelphia area). The Manhattan Beach store is also piloting a trade-in program for co-op members. If you are around either of these locations during your travels, it might be fun to stop in and see what is there!

At REI, we believe time outside is fundamental to a life well lived.

Other ideas for the Cooperative Action Network, other than writing Congress (which is important), REI could sponsor tree planting, clean ups - both parks and rivers/streams/lakes, wetland reclamation projects, or some other, with members doing the work under the supervision/know-how of either REI staff or someone else located by REI.  I'd also put a tab on the website for the Coop Action like you have for conversations.  Also, put a topic/heading for fighting climate change and or environmental cleanup in the Conversation space.  This is all a way to help people find it and feel involved.  Once they start feeling involved, the will get involved and do more.

Found Myself Outside

@Luv2Kayak love these suggestions!

In case you hadn't seen it, REI and Friends of the Blue Hills just hosted a tree-planting event in the Boston market in celebration of Earth Day last week! And throughout the Bay Area last weekend, we worked with multiple REI grant partners to host neighborhood clean-ups. These are two great examples of the good we can all accomplish when we come together for a common purpose!

At REI, we believe time outside is fundamental to a life well lived.

You mention "outdoor equity" which I believe involves access to the outdoors for all minority groups which would include various assemblages of Native Americans.

It is pretty clear to me that NAs have a fundamentally different perspective on the Great Outdoors, essentially vacation lands and recreational space for most of us.  The various NA perspective as more varied, comprehensive, and nuanced.  To many, the recreational space of the majority holds significant religious values, as well as significant historical memories, both good and bad.

A case in point - Spider Rock  in Canyon de Chelly.  Deeply significant  to the Navajo, who objected to the first ascent by gringos in the 1950s, although this was not known to the local NPS staff, who authorized the climb.  Once this was know, further climbs, of which there have been several, have been secretive.  A somewhat similar situation exists with Shiprock.

When working at d Chelly, my NA foremen, Chauncey Neboyia, realizing that I like to climb and explore, cautioned me about several places that I should avoid. I am grateful for his counsel to this day.  There are other examples, often involving prominent summits, throughout north America and the world.

The point is that outdoor recreational space has different significance to other groups, and in  truly tolerant and understanding society, these views would be acknowledged and respected'.

This is tricky business nd you quickly get deep into the anthropological and ethnological weeds in dealing with these subjects, but true outdoor equity requires attention to this subject.

Can REI and we, ourselves, help?  I sincerely hope so....

Superusers do not speak on behalf of REI and may have received
one or more gifts or other benefits from the co-op.