I think the first thing will be to put yourself out there. Having all these social media stuff at everyone's disposal made this very accessible and competitive. You don't have to be completely different from the rest, you can standout by being genuine. That's what people look for these days. 

Another thing is that you have to show them something that'll make them want to be in your shoes. I think Instagram is great for this. Just please be mindful of your pictures. Most recently people tend to want to "go viral" and they endanger themselves or others in the process. (I'm sure that is common sense, but with the amounts of people getting hurt or dying while taking selfies warrant that note of caution)

Good luck on your journey! 🙂