Thank you for sharing. I agree. I have a very low opinion of Facebook. I deleted my account a few years ago because it's basically a sea of garbage.
If REI wants to pull their advertising because they see them as a low quality publisher then that's fine. But please do not pull your advertising to loudly and publicly call for censorship.
I do not want any Thought Police and I sure as heck don't want Facebook to be our Thought Police.