Has REI considered starting a Get Outdoors Hiking/Snowshoeing Club?   Here in Colorado we have some clubs such as the CMC, but they are few and often times not near by.  I think it would be really cool to have  clubs near the  REI locations.  It would also be awesome to offer educational events for club members.  
I understand that REI offers occasional outings, but it would be nice to have activities on a weekly basis.