Hey there, JR!

Thanks for reaching out. 

The outdoors has not always been an equitable place for women. Over the years, REI has worked to ensure that the outdoors is for everyone by offering more women-specific gear, women-only events and classes, and as you have noticed, a Women in the Outdoors board here in the community. 

Our Force of Nature initiative aims to broaden the narrative about who participates in the outdoors, and make those spaces "the world's largest level playing field.” Continuing on this path, we are currently advancing our efforts to eliminate unnecessary gender labels on gear, support organizations that promote inclusivity, and highlight diverse individuals and groups across our media.

At REI, we believe time outside is fundamental to a life well lived.