There's a common phrase for those that travel to Ruidoso every summer for the weather, camping, hunting, fisihing, climbing etc, or for the winter wonderland level of skiing; The Mountains are Calling and I MUST GO. 

This town is super small, but very adventurous. It's a real pain not having a quality Outdoor store, in spite of being a very outdoor based town. I'd love to work to help bring a REI center here to this little village. We are low-centered between ABQ, El Paso, Roswell, TrC. Think about it, could be a little mountainous desert oasis of activity. 

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Hi @sir_rilesworth - Thanks for reaching out! We'll make sure to pass along your suggestion. From what you have listed here, it does seem like there are a ton of great ways to recreate around Ruidoso. It is especially fun that there are different activities to do in every season!

Thank you again for taking the time to share your feedback with us. 

At REI, we believe time outside is fundamental to a life well lived.
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@REI-CarterC  It's very central to a great many type of outdoor adventuring...and all we have is Walmart and a crummy little Big5 to outfit us. 😞  Glad to have y'all on the ball