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It occured to me the other day while following my favorite backpacking YouTubers, that it might be really neat to have a company like REI sponsor one or more enthusiastic backpackers to use, test, and review their/ other companies new gear in the field. Great, effective advertising that is entertaining and valuable.
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Good idea but it depends on what you mean by "sponsor."
I'm always skeptical about reviewers on YouTube, Amazon et al because so many of them get stuff free from their sponsor in exchange for, ahem, "unbiased" reviews.
