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REI Online Catalog - curious about the software being used!

Hello, I came across the fourth of July catalog on the REI website at the start of July. I was curious what kind of digital catalog software REI uses? 

I liked the interactive features it had. Specifically the ability to click on an image and go to that items checkout page. 

This may be a shot in the dark, but if anyone knows how they do this I would appreciate it.


3 Replies

@kpattlogo Thanks for reaching out!

We apologize that it has taken us this long to get back to you, however we are still working on trying to track down this info. We really appreciate your patience!

At REI, we believe time outside is fundamental to a life well lived.


We work with a digital catalog vendor called Dirxion (pronounced 'direction') for our digital catalogs. They produced the catalog that you enjoyed for our July 4th sale.

Hopefully that helps, thanks!

At REI, we believe time outside is fundamental to a life well lived.

Wow! Thank you so much JohnJ! 

Ask and you shall receive.

I really appreciate this information. This helps a lot. 

Thank you again.

Have a blessed day!