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While REI did not make a profit in 2020, our members helped the co-op weather tough times. We are still committed to making our members whole in regard to their dividend. That is why the member reward we are giving to our members is the equivalent amount your dividend would have been. Of note, any dividend earned by purchases made with the REI Mastercard in 2020 are not affected by this change, meaning this portion remains as a dividend, is available for cash-out and does not expire.
You will be able to shop at REI with your total REI rewards as soon as you receive them in the mail. In good times or bad, our community always comes first. It’s the co-op way.
If you have additional questions about your member reward or membership, please take a look at the FAQs on the REI Co-op Membership Benefits page.
Thank you for being a customer and a member of REI!
At REI, we believe time outside is fundamental to a life well lived.