Just got my Labor Day Sale catalog in the mail. There's a 20% off coupon for the Outlet, but no 20% off coupon for full-price items, as there as been on previous seasonal catalog sales. What is the reason for not including the 20% off coupon for full-price items this time?
@montanabiker thanks for the question! Lots of factors go into our decision about our offers (ex: the cadence of other offers at REI, the competitive landscape, etc.) and as a business, we are always evaluating our offers to keep them fresh and rewarding for our members and customers! Although the 20% coupon is something we have offered in some sale events, it's not something we offer in every event. The good news is that our Labor Day Sale is a pretty comprehensive event at the co-op so hopefully between all of the items that will be on sale and the 20% coupon on an outlet item, you'll be able to get the item you want! If not, remember that your full-priced purchases still earn the 10% member dividend.