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Welcome REI Co-op Members!
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click here for instructions on how to join the section that's just for you.

Is this REI Research Survey valid?

Is this legit?






Thank you for being a member of the REI Co-op! We’re partnering with Directions Research, a national opinion research company, to understand more about your opinions and Return experiences at REI Co-op.


We know your time is valuable, and as a token of our appreciation, eligible respondents who qualify and complete the online survey can enter a sweepstakes for the chance to win one of five (5) $100, two (2) $250, or one (1) $500 cash prize.*


Please click on the link below to begin the survey:

Survey Link


We know you take your privacy seriously. And the Co-op does too. So, rest assured that no individual data will be identified or distributed at any point during this process.

It takes most people about 25 minutes to complete the entire survey. If you can't take the survey all at one time, you may return to it later by clicking on the link above. If you return within 24 hours, you will automatically re-enter the survey at the point where you left.

Note: Please complete the survey as soon as possible. Access to the survey will be closed after a sufficient number of responses are received.
 If you have any questions or problems with the survey, please send an email to:


Thank you,
 REI Research


*NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. PURCHASE OR PAYMENT DOES NOT IMPROVE YOUR CHANCE OF WINNING. REI Survey Sweepstakes is open only to legal residents of the 50 United States and the District of Columbia, 18 and older who have received an email invitation. Void elsewhere and where prohibited. Promotion ends on January 29, 2021. Subject to complete Official Rules:

1 Reply

Hi @Ropegun - Thanks for reaching out! Yes, that is a valid survey from us. Let us know if you have any more questions and we'd be happy to help!

At REI, we believe time outside is fundamental to a life well lived.